Originally, advertising primarily consisted of television, radio, and print ads. However, in today's dynamic advertising landscape, there is a multitude of options available to capture the attention of your next potential client. As an advertising agency, we specialize in providing a diverse range of digital advertising solutions custom-tailored to suit your specific needs. Additionally, we offer comprehensive real-time reporting on a daily, weekly, or monthly basis, ensuring transparency and insight into the performance of your campaigns.
Idea Starters...
OTT- (Over The Top) OVER-THE-TOP (OTT) content is any video content streamed over the internet regardless of device.
It does not require a subscription to a wired cable, telecom, or satellite TV service.
Viewers most commonly use these platforms and devices to watch OTT content:
- Smart TV's & Phones
- Tablets
- Streaming Platforms-Services (Netflix, Hulu, Amazon, Apple)
- Gaming Consoles (X-Box, PlayStation) & Computers
This type of service bypasses traditional cable or satellite TV services.
Unlike traditional broadcast television, OTT advertising allows advertisers to reach their target audience through digital streaming services on various devices such as smart TVs, streaming devices, smartphones, and tablets.
Advertisements can be in the form of pre-roll or mid-roll video ads, display ads, or interactive ads within the OTT content.
The benefit of OTT advertising is that it offers the advantage of precise targeting and measurement, as it can leverage user data and behavior to deliver personalized ads. This form of advertising has gained popularity as more people shift towards streaming content over traditional television, providing advertisers with new opportunities to engage with audiences in a digital and on-demand environment.
OTT pricing and performance can vary a great degree and most media outlets offer it today at an array of different pricing and options.
Commonwealth Advertising specializes in OTT platforms and can manage your next OTT campaign at the most cost effective approach.
Spotify - Spotify has become one of the most popular music streaming services globally, providing users with a convenient and personalized way to access a wide array of audio content. Spotify delivers podcast, music, video and more to people on the go as well as those in car, at home and away- all through a world wide stream. With targeting capabilities for zip codes, towns, counties, age, interest and more, we can configure your ad campaign and dial into your target audience while delivering measurable results on a daily, weekly or monthly basis.
Google - Need we say more? Gone are the days of flipping through the Yellow Pages or dialing 411.
Today, Google reigns supreme in the world of advertising. Whether it's TV, radio, or outdoor ads, they all lead us to one place: Google search.
Amazon Ads - For businesses looking to increase brand visibility, reach new customers, and drive sales. With precise targeting options, real-time analytics, and access to Amazon's vast customer base, it can be a valuable investment for many advertisers.
At Commonwealth Advertising, we have a direct partnership with Google and specialize in Google Ad Word Campaigns, including Banner Display, YouTube, and Pay Per Click advertising. Contact us today to ensure that your business and brand are not only visible but thriving on Google.
We offer expertise in setting up online-specific goals to track the performance of your traditional advertising through Google Analytics. Google provides a comprehensive advertising ecosystem spanning search, display, video, mobile, and more, offering advertisers a multitude of tools and platforms to create targeted and effective campaigns.
